What is the purpose of the "à la" in this sentense?

What is the purpose of the “à la” in this sentense?

Here, ‘la’ is replacing a previously mentioned feminine noun (eg, une compétition, une épreuve, etc). One could also write ‘parviennent à terminer la compétition’ where ‘parvenir à’ means to manage to do something. So your original phrase translates to something like ‘only half the competitors manage to finish it.’