I really, really like the Cup of Challenges program. The daily bonuses based on reading, listening, etc. are a great motivator when I just don’t “feel” like doing something that day that would benefit my journey. I’ll do something more just to get the extra coins and maintain my gold status. My vote would be for this to be an ongoing similar program every month or quarter.
Ways I’d improve: I don’t see a way to activate the daily bonus via the app and it seems the website is the only way. The team part isn’t so great, I get why we are aligned by language but ranking by points per user rewards a lot of low-usage teams where a few people can make a much bigger difference a larger group can, where a higher % may be casual users. Maybe have ranking by average and by total coins? Other similar programs will randomly assign people to teams of a set size so that’s another possibility. Regardless, I’m very glad this was introduced and hope it is a sign of things to come. I find ongoing daily motivation is the hardest part of trying to learn something on my own.